Photography Style
Candid, colorful, and diverse photography is the focal point in demonstrating The Explorer brand personality while telling the university’s story of quality, excellence, and purpose-driven promise. To access our Islander photo repository for university-owned, up-to-date images, visit https://photos.tamucc.edu.
Candid
Feature people actively engaged in academic, service, or social activities that tell the story of the university.
DO:
- Show subjects engaged in activity
- Have working/studying subjects appear focused and studious
- Capture students working directly with relevant course material
DON’T:
- Show sedentary, unengaged subjects
- Use too much artificial lighting
- Over-stage subjects
Colorful
Look for subjects and backgrounds with high-contrasting colors and environments that showcase the Island.
DO:
- Capture subjects in vibrant colors and wearing university branding/colors when possible
- Be aware of inadequate lighting and low-contrast situations
DON’T:
- Capture students wearing branding from other universities or companies
Diverse
Our diverse students have many interests. Be sure to capture a variety of ages, genders, ethnicities, academic, and recreational activities.
DO:
- Capture students working directly with relevant course material
DON’T:
- Select multiple photos from a single gender or cultural group when more are available.