Brand and Style Guide

These guidelines are meant to illustrate best practices, to help tell our story in a cohesive manner, and to maintain consistency within the Islander community. Our guidelines offer insight and guidance on the use of each element and its application. Please reach out to Marketing and Communications at 361.825.2420 or marcom@tamucc.edu for additional clarification. This guide was last updated on November 2024.

Our brand strategy guides how we think, act, and communicate with our audience and informs them how to engage with us.
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Learn more about our positioning statements, taglines, academic point of view and more.
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What makes TAMU-CC unique amongst other campuses? Learn more about our brand pillars.
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The Texas A&M University-Corpus Christi logo is the most outward facing representation of our brand. It should be used as a powerful symbol of consistency.
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Emails sent from “tamucc.edu” are considered official university communication and are a representation of the Texas A&M University-Corpus Christi brand. It’s important to present email signatures in a professional and unified manner, just as one would with a traditional printed business card.
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In addition to our logo, color is the next best way to make sure our materials reflect the Island University.
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Typography, when used thoughtfully, can be a powerful visual communication tool.
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Candid, colorful, and diverse photography is the focal point in demonstrating The Explorer brand personality while telling the university’s story of quality, excellence, and purpose-driven promise.
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The preferred grid style in print publications is touching, but symmetry is not required. This allows for both creativity and a bold look.
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In general, the university follows the Associated Press Stylebook (i.e., the AP Style Guide), but we take note of certain exceptions and additions to ensure our communications acknowledge certain preferences in this university community.
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The examples on this page demonstrate how our visual identity can be applied across a variety of channels, communications, and formats.
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View the print version of the Brand and Style Guide. You can also download a PDF.
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Marketing & Communications (MARCOM) is responsible for coordinating a consistent brand identity. The department provides strategic marketing and communications services to the University’s academic colleges and institutes.

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