Texas A&M University-Corpus Christi Brand and Style Guide

Texas A&M University-Corpus Christi Brand and Style Guide

These guidelines are meant to illustrate best practices, to help tell our story in a cohesive manner, and to maintain consistency within the Islander community. Our guidelines offer insight and guidance on the use of each element and its application. Please reach out to the Division of Marketing and Communications at 361.825.2420 or marcom@tamucc.edu for additional clarification.

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Brand Personality: The Explorer

Our brand strategy guides how we think, act, and communicate with our audience and informs them how to engage with us.
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Positioning Statement, Tagline, and Points

Learn more about our positioning statements, taglines, academic point of view and more.
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Brand Pillars

What makes TAMU-CC unique amongst other campuses? Learn more about our brand pillars.
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Logo Guidelines

The Texas A&M University-Corpus Christi logo is the most outward facing representation of our brand. It should be used as a powerful symbol of consistency.
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Unified Email Signatures

Emails sent from “tamucc.edu” are considered official university communication and are a representation of the Texas A&M University-Corpus Christi brand. It’s important to present email signatures in a professional and unified manner, just as one would with a traditional printed business card.
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Color Palette and Design Elements

In addition to our logo, color is the next best way to make sure our materials reflect the Island University.
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Typography

Typography, when used thoughtfully, can be a powerful visual communication tool.
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Photography Style

Candid, colorful, and diverse photography is the focal point in demonstrating The Explorer brand personality while telling the university’s story of quality, excellence, and purpose-driven promise.
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Grid Style

The preferred grid style in print publications is touching, but symmetry is not required. This allows for both creativity and a bold look.
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Communication Guidelines

In general, the university follows the Associated Press Stylebook (i.e., the AP Style Guide), but we take note of certain exceptions and additions to ensure our communications acknowledge certain preferences in this university community.
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Work Samples

The examples on this page demonstrate how our visual identity can be applied across a variety of channels, communications, and formats.
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View Full Guide

View the print version of the Brand and Style Guide. You can also download a PDF.
View Print Guide

Marketing & Communications Services

The Division of Marketing & Communications (MARCOM) is responsible for coordinating a consistent brand identity. The department provides strategic marketing and communications services to the University’s academic colleges and institutes.

Events


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  • Izzy’s Food Pantry

    • 08.08
    • 10:00AM
    • University Center,310
  • Texas A&M-Corpus Christi Soccer vs Tarleton State (Exhibition)

    • 08.12
    • 7:00PM
    • Corpus Christi, Texas, Dr. Jack Dugan Soccer and Track & Field Stadium
See All Events