Brand Personality
Who is TAMU-CC?
Dating back to 1947, Texas A&M University-Corpus Christi has been providing students with rare learning opportunities across all programs, inspiring students to leave a lasting impact on their community, and supporting the advancement of research on sustainability in our ever-changing world. The Island University has been and continues to be a resource to students who wish to leave a lasting impact.
Brand Building Blocks
- Name
- Brand Personality
- Tagline
- Messaging
- Logo
- Styles
- Assets
Why is brand important?
A brand is a person’s collective experiences of an organization. Everything our audience remembers through communications, personal experience, word of mouth, and every other interaction makes up the brand for our organization. Our brand strategy guides how we think, act, and communicate with our audience and informs them how to engage with us. More than a mere definition, it is about the way our audience experiences Texas A&M University-Corpus Christi and the everlasting impression of the university.
The Explorer
The Islander brand can be described through the archetype of The Explorer. This archetype sees life as a journey. The Explorer persona seeks to experience a better, more fulfilling, and authentic life.
Explorers like to experience new things and stay off the grid. They represent 9% to 10% of the population, and do not depend on others for self-awareness.
They do not like to be caged in and are very independent.
Being an Explorer isn’t just about exploring the physical world, it is also about exploring a sense of identity.
How do explorer brands behave?
- Promise freedom, information, experience, and ultimately a better world
- Are immersed in nature
- Are wary of being “tied-down” to anything
- Emphasize adventure
- Tout their authenticity
- Take you somewhere
- Seek to experience new things
- Search for unique identities or solutions