Social Media
Social media posts broadcast to a large audience (i.e. individuals whose abilities or disabilities are unknown to you), so they should conform with all WCAG 2.0 requirements relevant to them. That is easier said than done depending on the social media platform as accessibility is not inherently built into each one. In general, your goal is to do the following:
- Provide transcripts for all audio
- Provide closed captioning for all videos
- Link to accessible documents or webpages (e.g. event pages, information pages)
- Provide alternative text for all images
- Use a text-first strategy when designing infographics, including the important information directly in the text of your post
- Provide meaningful text for all links
The Alternative Text Challenge
The greatest challenge for most social media platforms is alternative text.