Memes are images with a common or relatable theme with text overlaid. They are posted in chat rooms, social media, and presentations. They are often funny and memorable which makes them great for explaining concepts. Unfortunately, they are text-heavy. They are often inaccessible to people with cognitive and visual disabilities.

In previous guidelines, we talk about appropriate alternative text to describe images. When images contain text, we need to include that text in the alt text.

Communicating a meme involves answering two questions:

  1. How do you provide context of the meme used?
  2. How do you note the text overlaid on the image?

See the examples below.