Islander Student Wins Local Logo Redesign Contest

CORPUS CHRISTI, Texas – Jacob Sazon ’22, Islander graphic design major, came away with the winning entry in a logo redesign contest after his submission was selected by the Coastal Bend Council of Governments (CBCOG) from a group of submissions by 12 students in Assistant Professor of Art Alexandria Canchola’s Corporate Identity class. Sazon’s refreshed logo will be introduced at the CBCOG’s monthly board meeting on April 30.

Canchola’s students were given a creative brief describing the CBCOG, its purpose, objectives, vision, membership, and customer base; they then visited with a representative, Tom Tagliabue, via WebEx to answer questions about refreshing the organization’s image. 

As winner, Sazon received $250; all 12 students received a Whataburger gift card.

“The Coastal Bend COG has been serving this region for 55 years, and this project with Texas A&M University-Corpus Christi gives us a more modern image, which is more representative of our region, our resources and our commitment to delivering essential services to our residents,” said Rockport Mayor Patrick Rios, who is CBCOG Chairman for 2021.

Sazon said he chose to create a logo that features a fresh face that still feels official and timeless.

“I wanted the logo to represent the area and pay homage to the counties that make up the CBCOG,” he said. “The six stars represent the original counties, and the five waves make up the rest of the eleven counties. The CBCOG is an organization that truly cares for and does a lot for its communities, so it was important to me to provide a logo that they can feel proud of and that accurately represents the great things they stand for.”

Marina Chavez ’22 was one of the 12 graphic design students who submitted a logo in the contest. A native of Rockport, Chavez said she was excited to take part in a design contest where a student’s work would be utilized in a real-world setting.

“The biggest challenge I faced when working on the CBCOG’s logo was being able to communicate the many facets and responsibilities that are encompassed in this organization, especially on something as small as a logo,” Chavez said. “Logos are oftentimes the first encounter the viewer has with a company or organization, so it is important to communicate efficiently.”