College of Business Strategic Plan 2024-2027

The following content describes the Strategic Plan for the Texas A&M University-Corpus Christi (TAMU-CC) College of Business (COB) for 2024-2027. This plan was developed to align with and support the TAMU-CC Islander Impact Strategic Plan 2030.

The Islander Impact Strategic Plan 2030 notes that the University’s mission is:

Texas A&M University-Corpus Christi is a premier institution of higher education dedicated to providing an unparalleled commitment to student success, developing professionals, and engaged leaders, closing achievement gaps as a Hispanic and Minority Serving Institution, and providing intellectual capital through research, creative activity, and innovation for South Texas, the Gulf of Mexico, and beyond.

The Islander Impact Strategic Plan 2030 also notes that the University’s vision is:

To be nationally recognized for student success, academic achievement, research, creative activity, innovation, and service excellence.

The COB Strategic Plan builds on and extends the University’s Mission and Vision to address the needs of all COB stakeholders, including students, faculty, staff, university partners, the South Texas community, and the larger society. The COB strategic plan has evolved over time to reflect changes in the leadership, university, strategic plans, AACSB requirements, and the evolving business and social environment in which the COB operates. The COB strategic planning process is based on input from a broad range of stakeholders, assumes that faculty governance remains a central tenet, and informs the COB’s decisions, actions, and resource allocations. 

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COB Mission, Vision, and Societal Impact Statement


We prepare future leaders. The College of Business creates and delivers exceptional academic programs to drive student success on-campus and online through relevant curricula, impactful research, and purposeful engagement to advance the mission of Texas A&M University-Corpus Christi, a Hispanic and Minority-Serving Institution.


The College of Business will be among the premier business schools in Texas.

Societal Impact Statement

The College of Business at Texas A&M University-Corpus Christi seeks to positively impact individual career opportunities for students and economic development for the local and regional community, by preparing future leaders. The COB will do this through relevant and innovative curriculum initiatives, impactful scholarship, and activities that support the local and regional business communities. The COB will measure impact on students through internship placement, professional certification, and graduation rates. The COB will measure the impact of scholarship through citations, journal rankings, and public dissemination of research. The COB will measure community influence through VITA service, engagement through the Coastal Bend Business Innovation Center (CBBIC), and dissemination of data through the South Texas Economic Development Center (STEDC). 

COB Strategic Plan Overview

The following discussion explains the highlights of the COB plans to bring the COB mission to life by building on COB core values and strengthening the COB's operational capabilities to support three strategic pillars. Each strategic pillar represents the closely related strategic and tactical actions intended to propel the COB forward. These interdependent strategic pillars - student success, faculty success, and community engagement - will enable the COB to become the best regional business school in the Texas A&M University System by 2027 as a critical step in achieving the COB longer-term vision of being among the premier business schools in Texas.

COB Core Values

The COB operates based on core values, which include innovation to continuously improve and learn; integrity built on respect, accountability, and ethical behavior; and collaboration to grow and learn as individuals and as a collaborative community of learners at all levels, students, faculty, staff, alumni, and community.

Operational Excellence

The COB requires an efficient and effective organization to achieve its multifaceted goals within its constrained resources and to serve as a conscientious steward of public resources. It is critical to the strategic plan’s success that the COB continues to address efficiency and effectiveness by standardizing and documenting procedures, increasing digitization and automation, and further optimizing COB staffing to support operations. This foundational element leverages the currently excellent COB staff to support COB strategic success.

Strategic Goal

The strategic goal for the COB 2024-2027 Strategic Plan is to leverage the COB values, operating excellence, and strategic pillars to propel the COB to be the documented and recognized best regional business school in the Texas A&M University System (TAMUS) by the end of the 2027 academic year. Achieving this goal will be an integral step towards the COB meeting its longer-term strategic vision of being among the premier business schools in Texas. The COB currently may be the leading regional TAMUS business school in several criteria, including research productivity, and needs to identify and quantify critical performance metrics to substantiate its leadership positions and ascertain areas for improvement. A three-year strategic plan spanning 2024 to 2027 allows more accurate environmental and resource forecasting and better alignment of the strategic plan and COB assessment schedules.

Strategic Pillars

The central focus of the COB Strategic Plan for 2024-2027 relies on three broad sets of actions organized into three categories or “strategic pillars”: student success; faculty success; and community engagement. These pillars reinforce and interact with each other and are listed separately for clarity. 

For a copy of the COB Strategic Plan 2024-27 in its entirety, please click here.