About

Major in management — with strong demand for skilled managers across industries, you can launch a career in business leadership, project coordination, operations, consulting, or entrepreneurial ventures and enjoy many pathways to growth and career success.

The Department of Management and Marketing supports the mission of the College of Business and the University by focusing on the higher educational needs of business students in the region. The Management and Marketing Department is committed to helping students to acquire knowledge and clarify career expectations and obligations.  Students are challenged to develop effective communication, analytical, and decision-making skills that create ethical value and enhance the productivity for organizations.  The Department offers two specific business administration majors. Students may choose to major in either Management or Marketing.  The Marketing major prepares students for career opportunities in brand or product sales, advertising, public relations, applied marketing research, or international marketing. The Management major prepares students for careers in general management and human resource management positions in business, government, and non-profit organizations.

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Majors

General Business

The General Business program of study provides a broad-based business background for those persons who are interested in a business career but do not wish to specialize in a specific functional area. Study in the various business disciplines provides a broader competency base for those who may want to work in or to manage small businesses or selected not-for-profit organizations. This major provides a background for entry-level work in a broad range of businesses.

Management

The Management major is designed to provide entry-level knowledge, skills, and concepts for general management, human resource management, and health care positions. Management majors take a common core of management courses. These courses provide a basic understanding of the nature of organizations, effective acquisition and utilization of human and physical resources, and the skills required to carry out the managerial functions of planning, organizing, directing, and controlling. Students who are interested in broadening their understanding of these basic concepts may choose a general management emphasis. Those who want a more specific focus may choose an emphasis in human resource management (HRM) or health care management (HCM). An emphasis in HRM provides the student a concentration of courses focusing on human resource concepts such as staffing, labor relations, human resource problems and human resource law. The emphasis in HCM gives students the option of completing their major with courses in health care issues, health care systems, and marketing and budgeting principles for health science practitioners.

Minors

Accounting
Business Administration
Economics
Entrepreneurship
Finance
Human Resources Management
International Business
Management Information Systems
Management
Marketing

Develop skills that are versatile and can be utilized across a wide range of career paths. 

Studying Business Economics will enhance your critical thinking and analytical skills, equipping you with the ability to analyze data and effectively communicate your findings to diverse audiences. The Business Economics degree provides the tools to identify complex issues, create innovative solutions, and advocate for these solutions across various sectors, including business, government, and nonprofit organizations. 

Market valued skills via pertinent coursework 

You will explore real-world economic phenomena and the theories that explain them. By examining the broader business and social contexts in which economics is applied, you will gain the skills to tackle issues in an evolving national and global economy. The courses cover a variety of topics, including international trade, labor markets, the role of government in the economy, money and banking, business analytics for economics, and international business. 

Where Will Your Degree Take You?

Our economics alumni are employed at: 

Career Options 

• Banking 
• Consulting 
• Financial advisor 
• Financial risk analysis 
• Government and nonprofit work 
• Insurance 
• Law 
• Research analysis 

• The 16 highest-paying college majors, 5 years after graduation, CNBC, 2024 
• Nearly 80% of graduates with the 20 most lucrative college degrees are men, Bankrate, 2023 

1. Career Earnings for Economists and those with Economics Degrees across various sectors. Fun Fact: Not all Business Economics degree holders go on to become economists! So what do they do?  
2. Check out Career in Economics video. For the Spanish version of the video: “Una Carrera en Economía...Es mucho más de lo que piensas” https://www.aeaweb.org/resources/students/careers/video/career-in-economics-es 
3. What is Economics?  
4. Click for more information. 

Payscale.com has conducted a survey of individuals with only Bachelor’s degrees who are employed full-time. The survey highlights starting salaries (typically with two years of experience) and mid-career annual earnings. Below information is from the 2023 report.

Source: Majors That Pay You Back, Payscale.com