Business Administration in Business Analytics and Information Systems
The Bachelor of Business Administration in Business Analytics and Information Systems (BAIS) is a cutting-edge STEM major. BAIS is the intersection between business knowledge, technological innovation, and data analysis. With a strong business foundation provided by the Business Core courses, the BAIS curriculum will equip students with essential skills to optimize decision making and operational efficiencies. This degree prepares students for today’s data-centric business environment by capitalizing on opportunities using analytics and information systems.
The Business Analytics and Information Systems (BAIS) major is designed to develop skills and knowledge needed to implement and oversee data-driven business decisions. This includes collecting and managing data, forming inferences and predictions from data, and making optimal data-driven decisions. Business analytics makes extensive use of data visualization, data mining, and optimization.
We are dedicated to shaping the next generation of leaders in data analysis and information technology. Our robust programs are designed to immerse students in hands-on experiences, equip them with industry-relevant coursework, and provide ample opportunities for professional growth. Whether you're embarking on your academic journey or aiming to advance your career, our College of Business stands ready to support you at every turn. Explore our dynamic programs and unlock the limitless potential within the captivating realms of data analysis and information technology.
In today's fast-paced world, roles in data analysis and information technology are in high demand across a myriad of industries, including oil and gas, healthcare, tourism, finance, marketing, government, and non-profits. Regardless of your chosen industry, the skills acquired through our programs are highly coveted in the marketplace. Join us at the forefront of innovation and discover how our College of Business can empower you to thrive in today's competitive job market.
Careers with BAIS
With a degree in BAIS, you will be well-positioned to take on roles in diverse sectors of the economy. The BAIS degree helps to prepare students for various career positions including the following.
The following salary information is from talent.com.
Courses Required
Frequently Asked Questions
Current Students
Data Analytics and Technology Association (DATA)
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Advisor: Dr. Long Pham

Do you love technology? Are you logical and analytical? Do you enjoy solving problems? Would you like to help businesses and other organizations manage their information?
YES! Then you should consider a major and career in BAIS. Talk to your Academic Advisor about declaring BAIS as your major TODAY!
In today's data-driven world, the demand for skilled data analysts is higher than ever. According to recent surveys, there are thousands of job openings for data analysts across the United States. Entry-level positions typically offer salaries around $61,000 per year and median salaries around $84,000 per year.
As companies continue to leverage data to drive strategic decision-making, the role of business intelligence analysts has become increasingly crucial. Job opportunities for business intelligence analysts abound in various industries, with entry-level salaries around $82,000 per year and median salaries of around $100,000 per year.
Business analysts play a critical role in bridging the gap between business objectives and IT solutions. With their unique blend of business acumen and technical skills, business analysts are highly sought after by organizations across industries. Entry-level salaries for business analysts are around $72,000 and median salaries are around $91,000, depending on experience and expertise.
Diving into BAIS is a game-changer for those enthusiastic about steering organizations towards success. A degree in BAIS empowers you with the tools to make decisions grounded in data, moving away from baseless assumptions. Embracing BAIS not only elevates your decision-making prowess but also polishes your leadership and managerial skills, making you an asset in any business context. By mastering the art of leveraging data and integrating IT solutions into your strategic planning, you position yourself to significantly enhance your work outcomes, irrespective of your industry.
The program equips students with an understanding of both business fundamentals and cutting-edge analytics techniques. Through a combination of theoretical coursework and hands-on practical experience, students learn how to collect, analyze, and interpret data to drive informed business decisions. Students gain proficiency in statistical analysis, data mining, predictive modeling, and data visualization tools. Additionally, the curriculum incorporates case studies and real-world projects, allowing students to apply their skills to solve actual business challenges. This holistic approach ensures that graduates are well-prepared to excel in various roles within the data analytics industry, including business intelligence analysts, data analysts, and business analyst.
Students in the Business Analytics and Information Systems program develop proficiency in a range of technical skills and software tools essential for success in the field of data analytics. This includes programming languages such as Python and Visual Basic, database management systems using SQL, Pivot Table and Pivot Charts, data mining using Analytic Solver Data Mining (XL Miner), and data analytics and visualization tools such as Tableau and JMP Pro. Additionally, students learn advanced statistical techniques, Artificial Intelligence (AI), and machine learning algorithms.
Dr. Chuleeporn “Nikki” Changchit is a Regents
Dr. Tim Klaus is a
Dr. Joseph S. Mollick is a
Dr. Long Pham is a