University Alumnus Presents Evaluation of Aransas Pass Aquatic Center

June 26, 2014

chris flores

CORPUS CHRISTI, Texas –Texas A&M University-Corpus Christi graduate Chris Flores recently partnered with the City of Aransas Pass and Texas A&M-Corpus Christi to provide an evaluation of the city’s aquatic center. The evaluation was given as part of Flores’s enrollment in the Department of Public Administration.

Flores, who received his Masters of Public Administration in spring 2014, gave his presentation at the May 19 City Council meeting. He began his presentation by explaining that the assessment of the aquatic center focused on facility usage, customer satisfaction, marketing and budget analysis. Flores and other A&M-Corpus Christi students analyzed five years of data to develop guidelines that can be implemented by city staff for self-monitoring.

The findings of that five-year review showed inconsistent data management and records. Marketing recommendations, which included the use of more social media, mail outs with utility bills, billboards, and banners, were presented.

Flores’s report cautioned about the over-commercialization of public parks since their primary purpose is for the good of the public and not to generate revenue. He focused on marketing that emphasized building relationships and educating citizens.

A review of the budget showed under-projected income and over-projected expenses, which in 2013, resulted in a total cost to the city of $236,820.

Flores followed with several recommendations including to use the trend analysis of the past five years to better predict income and expenses.