University Rules

1.

GENERAL

1.1

Because the seal, logo, and marketing theme play an important role in establishing University identity and maintaining public recognition, guidelines regarding their use are necessary.

1.2

Procedures for the use of the seal, logo, and/or marketing theme will be developed and published by the Office of the Vice President for Institutional Advancement.

2.

IDENTIFYING UNIVERSITY ITEMS

2.1

All published, printed, or manufactured items prepared by or for a University office, department, division, or recognized student organization for distribution to internal and/or external audiences will contain identification which follows these guidelines. Published items include electronic media.

(1)   The University seal may be used as stipulated below.
(2)   The University logo may be used as stipulated below.
(3)   The University marketing theme may be used as stipulated below.
(4)    The University athletic logo and the University athletic mascot logo may be used as stipulated below.
(5)    Where it is not possible to use either the seal, the logo, the marketing theme, or the athletic logo, the           full name of the University should appear: Texas A&M University-Corpus Christi.

Departures from the guidelines must be reviewed by the Vice President for Institutional Advancement or designee for approval before publishing, printing or manufacturing.

2.1.1

The University seal is the emblem originally created in 1977, revised in 1993, consisting of the name of the University creating a circle enclosing an outline star and a graphic representation of a gull, with the year “1947” centered below the star.

2.1.2

The University logo is the emblem originally created in 1993, a graphic representation of three waves, or three gulls or a book, consisting of three parallel solid wave lines, with the top-most line having a curve resembling the letter “C” on the left-hand side.

2.1.3

The University marketing theme consists of a word or words along with a graphic treatment based on the University logo, developed by the University’s advertising agency under the coordination of the Assistant Vice President for Marketing and Communications and approved by the Integrated Marketing Council. The marketing theme may be changed periodically to coordinate with current recruitment advertising, subject to the approval of the Integrated Marketing Council.

2.1.4

The University athletic logo is the emblem originally created in 2000, consisting of a stylized wave with a connecting background shape around the word “Islanders” in block letters with “Texas A&M-Corpus Christi” in san serif type on the top. The athletic logo may appear as the complete logo, the wave image alone, or the “Islanders” image alone.

2.1.5

Internal audiences are defined as those persons or groups within the University community, including current students, faculty and staff.

2.1.6

External audiences are defined as those persons or groups outside the University community, including prospective students, alumni, donors, regents, elected officials and other officers of the State, members of the media, and the general public.

2.2

Institutes or major divisions of the University who are able to demonstrate a need for a distinguishing identity apart from the University’s may seek approval for the use of a separate logo to identify materials and publications produced by and for those entities. Divisions or institutes seeking such approval will make application to the Vice President for Institutional Advancement or designee, who will approve or deny such applications based on specific criteria to be established by the Integrated Marketing Council.

2.2.1

Any separate logo approved for institute or division use must include the full name of the University (Texas A&M University-Corpus Christi) as part of the logo design or placed in close proximity to the alternate logo.

2.2.2

Divisions or institutes approved for the use of a separate logo must use the standard University stationery (letterhead, business card, envelope).

2.2.3

Use of the University logo and a separate divisional logo on the same surface of a printed piece is discouraged, and must be reviewed for approval on a case-by-case basis by the Director of Publications.

2.3

No other insignia, emblem or device may be used to represent the University without the prior approval of the Vice President for Institutional Advancement or designee.

3.

USE OF UNIVERSITY SEAL

3.1

The official seal of Texas A&M University-Corpus Christi may be used as a single unaltered unit on the following:

(1)       diplomas
(2)       class rings
(3)       transcript forms
(4)       official reports to government agencies
(5)       invitations
(6)       official forms and documents

3.2

Use of the University seal on products for sale by the University Bookstore will follow guidelines developed by the Director of Publications and the Director of the Bookstore in consultation with the Assistant Vice President for Marketing and Communications and the Vice President for Finance and Administration.

3.3

Use of the official seal on any other printed piece, publication, or product must be approved prior to production on a case-by-case basis by the Director of Publications in consultation with the Assistant Vice President for Marketing and Communications.

4.

USE OF UNIVERSITY LOGO

4.1

The official University logo may be used on any printed, published, or manufactured items prepared by or for the University.

4.2

With the logo, the words "Texas A&M University-Corpus Christi" should appear in Goudy Bold or a similar serif typeface. In addition, the line: "The Island University" should also be used on the same page or surface as the University's name in Helvetica Narrow or a similar sans-serif typeface.

4.3

Proposed uses of the logo by itself or in multiple iterations on the same page or surface must be reviewed for approval on a case-by-case basis by the Director of Publications.

4.4

Whenever possible, the logo, University name and tag line will be displayed in three colors: blue (logo), green (University name) and silver (tag line). When only two colors are available, use blue and green. When only one-color printing is used, the logo will be printed in one color consistent with design standards.

4.5

The inks to be utilized in printing are: Blue--PMS 300; Green--PMS 348; Silver--PMS 877. ("PMS" refers to Pantone Matching System, an internationally recognized standard for color matching in printed materials, and can be specified in off-campus production.) When using four-color process for printing, the PMS colors should be approximated as closely as the technology allows

4.6

Official University letterheads, envelopes, and business cards will be designed by the Office of Publications and printed and stocked by Printing Services in the specified logo colors on good quality white stock.

4.7

Uses of the logo on specialty items (t-shirts, cups, pens, etc.) and in videos, slides, overhead transparencies, etc. must follow previously stated guidelines.

5.

USE OF UNIVERSITY MARKETING THEME

5.1

The University marketing theme must be used on all printed, published, or manufactured items to be used for student recruitment to support the University’s identity branding efforts.

5.2

The University marketing theme should be used on printed, published, or manufactured items intended for distribution to external audiences to support the University’s identity branding efforts.

5.3

The University marketing theme may be used on printed, published, or manufactured items intended for distribution to internal audiences to support the University’s identity branding efforts.

5.4

Departments wanting to use the marketing theme may use the following resources:

(1)	Detailed instructions on the content and design of the marketing theme posted on the University’s web site at (location to be determined later);
(2)	Pre-printed templates with the marketing theme available in Printing Services, or images and templates pre-approved for on-screen use and posted on the University’s web site at (location to be determined later);
(3)	Customized versions of the theme developed by the Office of Publications; or
(4)	Customized versions of the theme developed by contract with the University’s advertising agency. Contact with the advertising agency is conducted through the Office of the Assistant Vice President for Marketing and Communications.

6.

USE OF UNIVERSITY ATHLETIC LOGO

6.1

The official University athletic logo must be used on any printed, published, or manufactured items prepared by or for the University’s Intercollegiate Athletics Office. The athletic mascot logo may be used on any printed, published, or manufactured items prepared by or for the University's Intercollegiate Athletics Office.

6.2

The official University athletic logo or the athletic mascot logo may be used on printed, published, or manufactured items prepared by or for other University offices intended for internal audiences.

6.3

Use of the official University athletic logo or the athletic mascot logo on printed, published, or manufactured items prepared by or for other University offices intended for external audiences must be approved on a case-by-case basis by the Vice President for Institutional Advancement or designee.

6.4

The official University athletic logo or the athletic mascot logo may be used in four-color process, three-color, two-color or one-color versions.

6.5

Uses of the athletic logo or the athletic mascot logo on specialty items (t-shirts, cups, pens, etc.) and in videos, slides, overhead transparencies, etc. must follow previously stated guidelines.

7.

ADMINISTRATION

7.1

Departments preparing materials for printing that fall under the above guidelines will work with the Office of Publications to ensure their projects are completed in adherence with these guidelines.

7.2

Departments procuring manufactured items that fall under the above guidelines will work with the Office of Publications to ensure their projects are completed in adherence with these guidelines.

Contacts for Interpretation: Vice President for Institutional Advancement.