Integrated Marketing Council

Purpose or Function: The Integrated Marketing Committee (IMC) is a comprehensive, coordinated, institution-wide committee responsible for communicating mission-critical values and messages in ways that target audiences.  IMC stresses data-driven segmentation, message integration and coordination, and evaluation. Its responsibilities include, but are not limited to, institutional marketing and publication of all promotion materials.

Membership: Assistant Vice President of Communications, Vice President for Institutional Advancement; Executive Vice President for Finance and Administration; Provost and Vice President for Academic Affairs; Associate Vice President for Planning and Inst. Effectiveness; Dean of Graduate Studies and Associate Vice President for Research & Scholarly Activity; Associate VP for Enrollment Management; Director of Publications; Assistant Vice President for Development; Public Affairs Manager;  Student Body President; President of Student Foundation; Dean of Community Outreach; Director of Admissions and Records, Professor of Marketing; Professor of Communication, Director of Housing and Residence Life, and representative of the College Deans’ Council.

Chair: Assistant Vice President of Communications