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Island University Adds Music Industry Emphasis to Bachelor of Arts in Music

August 08, 2017

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CORPUS CHRISTI, Texas – Performing and teaching are the two most common careers for those who earn a bachelor’s degree in music. However, thanks to a new degree emphasis at Texas A&M University-Corpus Christi, focusing on the business and technical side of music is now an option. The new Music Industry (MIND) emphasis within the Bachelor of Arts in Music begins fall 2017 and is expected to strengthen the already robust Department of Music at the Island University.

“The goal is to produce well-trained musicians who are also versatile entrepreneurs,” said Dr. Dan Sipes, Associate Professor of Music at Texas A&M-Corpus Christi and lead professor for the MIND emphasis. “Administrators at top-tier music institutions have advocated for increased focus on business skills and innovation in traditional music education. This will better prepare students to compete in a challenging marketplace.”

Content in the MIND courses fills several desired business and music industry competencies, including recording technology, marketing, promotion, market research, public relations and decision-making skills. Dr. Brian Thacker, Professional Assistant Professor of Music at A&M-Corpus Christi, will share responsibility with Sipes in the instruction of most of the MIND emphasis classes. There will also be two new courses offered through the MIND emphasis: “Entertainment Law and the Music Industry” and “Music Acoustics.” New adjunct faculty will be brought on to teach those two classes.

Beyond the core business classes that all students must take, the MIND emphasis program also includes two mandatory business courses that are a part of the AACSB accredited College of Business’ Entrepreneurship Certificate: “Entrepreneurship, Creativity, and Innovation” and “New Venture Creation.”

“The business faculty who teach within the Entrepreneurship Certificate program are supportive and extremely excited about music majors diversifying their classes,” said Sipes.

The new MIND emphasis is different than the currently available MIND minor as the MIND minor is open to students of any major while the MIND emphasis is only open to music majors. This ensures MIND emphasis students are “musicians, first and foremost.”

MIND emphasis students will also benefit from recent studio updates.

“The recently updated recording lab features all new Macintosh computers with the latest version of industry standard programs Pro Tools, Ableton Live and Max/MSP,” said Thacker. “With recent additions in audio hardware, the lab now set to present state of the art tools for our majors and minors.”

For more information about the new Music Industry emphasis within the Bachelor of Arts in Music at the Island University, CLICK HERE.