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A Lesson in Surviving a Makeover from La Palmera Mall

May 17, 2013

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CORPUS CHRISTI, Texas – The La Palmera shopping center welcomed Dr. Ben Blanco’s last Retail Management class tour on Wednesday May 15, for a lesson in remodeling, rebranding, and reconnecting.

“We were one of the few malls that were really able to excel during the recent economic downturn,” said Amanda Sanchez, Assistant General Manager of La Palmera Mall. “If your dreams don’t scare you, you’re not dreaming big enough.”

In 2008, La Palmera, formerly known as the Padre-Staples Mall, underwent a $50 million facelift, renovating the interior and exterior of the entire shopping center. After several years of blocked entrances, ghastly concrete floors, and detoured stairways, La Palmera was finally able to pull back the reins on tourists and families that had been traveling to other nearby cities to meet their shopping needs.

During the transformation, La Palmera began rebranding and reconnecting their image by reaching out to the community, signing new brand contracts, and developing new advertising campaigns.

“It was great to see how they handle their advertising strategies,” said Victoria Hernandez, senior marketing major. “The business is expanding which means there will be many job career opportunities on the horizon.”

A small section of outlets, known as the Shops at La Palmera will extend across the street this fall and early next year with additions such as T.J. Maxx, Homegoods, Dick’s Sporting Good, and Corner Bakery Café.

“This last tour was great because it was more directed to retail which is what we have been learning about all semester,” Hernandez said.

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