Marketing Major
The marketing curriculum is designed to help students prepare for careers in
fields such as retailing, distribution, marketing research, advertising,
and personal selling. The program provides knowledge and competencies that
facilitate acquiring and succeeding in entry-level positions and moving
into marketing management positions or business ownership. Emphasis is
on development of analytical skills adequate for and appropriate to professional
marketing activities in a highly competitive global market place. Marketing
courses stress problem solving and decision making and the development
and implementation of competitive policies and strategies.
Complete all courses outlined in Business Foundation
Curriculum.
| Junior - Semester I |
|
|
| |
MGMT 3312 |
Behavior in Organizations |
3 hrs |
| |
ORMS 3310 |
Data Analysis and Statistics |
3 hrs |
| |
MGMT 3315 |
Communicating in Business |
3 hrs |
| |
MKTG 3310 |
Principles of Marketing |
3 hrs |
| |
BLAW 3310 |
Legal Environment of Business |
3 hrs |
| |
|
|
15 hrs |
| Junior - Semester II |
|
| |
FINA 3310 |
Financial Management I |
3 hrs |
| |
MISY 3310 |
Management Information Systems Concepts |
3 hrs |
| |
Marketing Elective |
3 hrs |
| |
Select one of these 3 hour
courses: |
3 hrs |
| |
MKTG 3315 |
Promotional Strategy, or |
|
| |
MKTG 4310 |
Distribution Systems in Marketing, or |
|
| |
MKTG 4340 |
International Marketing |
|
| |
MKTG Elective |
3 hrs |
| |
|
|
15 hrs |
| Senior - Semester I |
|
| |
*PHIL 3340 |
Foundations of Professional Ethics |
3 hrs |
| |
MKTG 4320 |
Marketing Research |
3 hrs |
| |
Marketing Elective |
3 hrs |
| |
BUSI 4310 |
International Business** |
3 hrs |
| |
OPSY 4314 |
Operations Management |
3 hrs |
| |
|
|
15 hrs |
| Senior - Semester II |
|
| |
|
MKTG 4350 Marketing Problems and Policies |
3 hrs |
| |
|
Non-business Elective |
3 hrs |
| |
|
Marketing Electives |
6 hrs |
| |
|
MGMT 4388 Administrative Policy and Strategy |
3 hrs |
| |
|
Non-business Elective |
3 hrs |
| |
|
|
18 hrs |
*University core.
**Another College of Business international or upper level course may be used as a substitute with the approval of the department chair.
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