Public
Relations
Although this area does not offer the baccalaureate degree, it does offer an
interdisciplinary minor.
MINOR IN PUBLIC RELATIONS
The mission of the Public Relations profession is to manage the reputation of
organizations. The interdisciplinary Public Relations Minor is designed for students
interested in gaining a basic understanding of the history, function, and tools
of PR. The courses that comprise this minor are heavily focused on the development
and application of skills utilized by PR professionals, as well as an understanding
of theories and concepts necessary for critical analysis and creative thinking.
The minor consists of 18 semester hours, which include 3 core courses. At least
15
hours
for the minor must be upper division.
This minor is for students who have a basic understanding of communication
and/or business theory, in addition to effective writing skills. These
courses contain
a heavy writing component. These courses will not serve as remedial courses for
students with writing problems or substitute for required courses in students’ majors.
Students who select this minor must consult with the Faculty Advisor to the Public
Relations Minor prior to completing 6 semester hours of course work listed in
the
program. The minor plan must be filed with an academic advisor in the College
of Arts
and Humanities and certified prior to application for graduation by the Dean
of the College in which the major study is awarded.
Students who are interested in this minor must have completed Composition
I and
II (ENGL 1301 & 1302) and Public Speaking (COMM 1315) with the grade of “C” or
better. Furthermore, students must meet any prerequisite requirements for courses
in their program.
| Students must complete the
following required courses: |
|
(9 hours) |
| |
COMM 3312 Newswriting for Television, Radio and the Internet
COMM 3340 Public Relations Techniques
COMM 4330 Public Relations Cases and Strategies |
|
|
| Students may select from the
following courses: |
|
(9 hours) |
| (Elective selection must be
approved by the Faculty Advisor to the Public Relations Minor) |
|
|
| |
ARTS 3361 Graphic Design
ENGL 3301 Principles of Professional & Report Writing
ENGL 3375 Writing in the Professions
COMM 2350 Media Writing and Performance
COMM 3310 Communication Theory
COMM 3330 Techniques of Persuasion
COMM 3380 Media and Technology
COMM 4340 Advertising Criticism
COMM 4345 Intercultural Communication
COMM 4350 Communication in Organizations
COMM 4398 Applied Experience
COMM 4399 Communication Internship
SOCI 1342 Social Science Statistics
SOCI 4445 Social Research Methods
MKTG 3310 Principles of Marketing
MKTG 3320 Basic Advertising
|
|
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UNDERGRADUATE COURSES
|